Common display configurations
Common display configurations
Individual video screens
The most common digital signage application is individual video screens displaying information. Often multiple screens in various locations are networked through a digital signage system, so they all show the same information and can be updated at the same time.
The same technology you see at ATMs and information kiosks can supplement your digital signage setup when you want to give the viewer the ability to get information on demand. You can use standalone touchscreens or touch bezel overlays that affix to existing plasma or LCD screens and make them interactive.
Touchscreens actively engage people and interact with them, making them an ideal medium for advertising and distributing information.
A video wall of four, six, nine, or even more video screens working together to make a single display saves money as compared to a single very large screen. These large, tiled video displays are frequently used in public areas such as stadiums, airports, and shopping malls.
Screens designed for use in video walls have narrow bezels to minimize gaps between active display areas. They usually have connections to daisychain power and video signals between screens to simplify cabling. Although large video walls require special controllers, small video walls can be set up just using multimonitor video cards.
Some KVM switches enable you to tile images from as many as four video cameras and/or computer screens on a single display while providing control over individual windows. This application is often used in security or control room situations.
Great places to deploy digital signage
Endcap digital signage
Retail stores are ideal locations for eye-catching digital signage. Displays in endcaps can advertise specials and highlight new products. An interactive touchscreen can help customers locate products, offer serving suggestions, show demos, and help with sizing.
Riders on public transit — whether trains, buses, or taxis — can be informed of schedules, fares, and service changes. They appreciate having a news scroll and weather information to keep them up on things. This is also a perfect venue for advertising aimed at the busy commuter.
A rear LCD/DLP projector can project messages and images on an acrylic projection screen in a store window, providing an animated alternative to a static window display. Or project messages as 3D images with a laser hologram projector.
Restaurants and cafeterias
Digital signage is ideal for displaying menus and the day’s special, complete with pictures so guests know what to expect. The addition of a touchscreen ordering system speeds service and cuts down on labor costs.
Museums often take advantage of digital signage to provide history and background about their exhibits. Touchscreen signage enhances visitors’ experiences by enabling them to interact with the exhibit.
Interactive touchscreens provide prompts that enable customers to use their payment card and advertise specials on car washes or oil changes while customers fill their tanks.
Wearable digital signage
Forget boring name tags — your sales team can wear tiny LCD screens that show advertisements for your company or product on the sales floor or at trade shows.